Define your Brand
Review the product or service your business offers. Identify your target market and research the needs of your customers. Identify the core values and qualities of your company.
Don’t try to Copy Big Brands
Create your own distinctive identity. Be authentic.
This will help to earn the trust of your audience and develop loyal customers
Don’t try to please everyone
You’re never going to please everyone, so don’t try to be everything to everyone
You should always deliver the best to your customers. This sets your product, service and company apart from your competitors.