You need a website for your business, and not just any kind of website. You need a professionally built, eye catching, sales boosting, easily distinguishable website. Maybe your business has gone this far without a website, so you might be wondering: do I really need a website for my business? Yes you do, because there has never been a better time to invest in a website. A website has a lot of benefits for small businesses, and it appreciates as the years go by. 2020 was the year of automation, with the COVID-19 situation, people were afraid and unable to go out and since then have had to do more things online.
Now, imagine your business having an online presence where your customers have access to whatever they need from you, especially in a time where the world has turned to the internet and is making more purchases online. Every forward thinking business is effecting tech solutions and making their services available online. If someone is looking for a service or product, they won’t go knocking on doors to make
inquiries, they will just google it on their phones. Then, the customer does business with that company.
If you’re still wondering why you need a website, here are some other reasons:
1. A website makes you look professional and credible
Having a website makes your business look more credible than those who only have social media profiles. Your website is also the perfect place to show off any certifications or awards your business has. Beyond that, having a professional website comes with a branded email address which adds a level of professionalism to your company. There are several providers offering similar products or services as yours, you can stand out by having a website that looks professional, appealing and clearly passes across quality information. People may often question your legitimacy as a business without a website .
People have admitted that they judge a company’s authenticity by its website. This means you are likely to get more clients if you have an interactive website that keeps them engaged. It builds an initial level of trust, and that proves you are trustworthy. If you don’t have a website, clients will likely not consider, trust or even want to do business with you.
2. A website helps establish your brand
A website that clearly establishes who you are and what you represent increases the chances of customers buying from you. It shapes the online image of your business in a way that your social media profiles or accounts can not. It also allows you to position yourself for the exact type of customers you’re looking for by setting you apart from your competitors. Without a website, people can’t easily find quality and reliable information on your business.
The truth is that a brand without a website is nothing but a small shop in the corner of the world. No matter how good the products or services you offer, most people will not know about it. So, if you want your brand to stand out and create awareness then a way to start is by having a website.
3. A website gets you leads and organic traffic
Most people search for a business or service on the internet before making a decision. If you don’t have a website, you will be missed by this set of people. Your website will always be available to intending or returning customers during and after office hours. It also helps convert more customers, because most people still do their own research and compare your business to your competitors. After people find you online, they become interested and want to know more, they’ll find it easy to reach you because of the information on your website, which in turn increases your sales.
Most of the time, the very first thing people do after they hear the name of your brand is to google it, so once you’re online and have a well optimized website, your website shows up in Google search results. This gives you the opportunity to increase your customers and increase sales. A well-optimized website also lets people find you by using other keywords related to your business and attract a steady stream of new customers. This decision will significantly benefit you in the long run.
4. Saves you time
Whether you’re sending emails, taking calls or answering questions, talking with customers takes a lot of time. Your website can save you that time by providing answers to frequently asked questions. Calls can also distract from important parts of your business. A website can significantly reduce this and increase productivity and also help customers find useful information without needing to call . Since your website is always on, it’s easy to post important announcements for your customers. It’s a way to keep them updated on events or new products.
5. Showcase your products/services
Presentation is important if you want people to purchase your products or services. This is especially important for startups where every customer matters. It’s also important in helping to showcase expertise in the best way possible. It gives you creative freedom to display your services however you want. You can use images, videos, and downloadable instructions. Customers find what they want, remain hooked and purchase. This eventually helps you in establishing a loyal customer base.
Other reasons include:
● A website builds a relationship
● A website is an important part of online marketing.
● Your competitors are already having a website
In summary, you need a website. In fact, you can’t afford not to have one and it’s easier than ever to get one. It provides a massive opportunity to help grow your business. If you’re going to do one thing today to help your business be more successful, it’s getting a website. A website is one of the best investments any business can make in its future. You also have to make sure you are leaving the best impression on the user and keep them interested.
“According to research, an average human being has an attention span of 8 seconds”.
This means you have 8 seconds to leave an impression of your brand. TLjgraphics Studio can help you in building an eye catching, professional website. We have built numerous websites for clients with different types of businesses, feel free to check our portfolio to see what we have done. If you have any enquiry just send an email to firstname.lastname@example.org and let’s get you started on making your brand more professional.