Why Your Business Needs an Online Presence

Why Your Business Needs an Online Presence

Showcase Your Products and Services The Internet is an effective platform for showcasing what you have to offer. Customers can see what you are all about in just a few clicks. Your projects, portfolio, items can be viewed easily. It is a no-brainer. It is Easier to Market Your Brand Social media and websites are effective marketing tools. There is a large audience and it is possible to focus on your target market. Online marketing is cost effective. You can work with your budget. It is also easy for users to share information about your company. Build Relationships with Prospects...

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Social Media Practices Brands Should Avoid

Social Media Practices Brands Should Avoid

Jumping on any TRENDING TOPIC Unless your brand has something relevant to contribute to a topic, you should carefully consider before jumping on trends. A lot of brands were using hashtags related to the trend to get more views. not all hot new TRENDs are correct for your brand. Negative Comments You should not be using your personal brand to argue in comments. People are watching and this gives your brand a bad image. If you are always arguing on social media and forums just to get noticed. Stop it please. Constant Self-promotion People get tired when they are going...

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Five Ways To Build A Brand For Your Small Business

Five Ways To Build A Brand For Your Small Business

Define your Brand Review the product or service your business offers. Identify your target market and research the needs of your customers. Identify the core values and qualities of your company. Don’t try to Copy Big Brands Create your own distinctive identity. Be authentic. Be Consistent This will help to earn the trust of your audience and develop loyal customers Don’t try to please everyone You’re never going to please everyone, so don’t try to be everything to everyone Offer Value You should always deliver the best to your customers. This  sets your product, service and company apart from your...

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WHY YOUR BUSINESS NEEDS A PROFESSIONAL LOGO DESIGN

WHY YOUR BUSINESS NEEDS A PROFESSIONAL LOGO DESIGN

The first thing a potential customer notices about your business is your logo. If your brand has poorly designed identity then potential customers will assume your brand unprofessional. Your logo can help determine if your business/company can be trusted. An amateur logo can hurt a business in so many ways. This is why it is necessary to have a professional logo to represent your company.  Below, is a few reasons why every business should have a professional logo: 1.First Impression The first thing customers/clients consider before they decide to trust your brand is your logo. A good logo will create...

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TOP 10 SMALL SCALE BUSINESS IDEAS IN NIGERIA

TOP 10 SMALL SCALE BUSINESS IDEAS IN NIGERIA

Having a business to earn you some extra money is never a bad idea. Sometimes, that monthly salary is just not enough to cater for needs, pay the bills and help achieve your goals. If you don’t have investments or any additional source of income, you need a business!  No matter how small it is you have to start somewhere. However being an entrepreneur is not as easy as it seems. You should be able to spot problems, figure out which of them you can solve and make money from as a bonus. You might have a few set-backs while...

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